From Farming to Recording: How Aaron Roche Built Weird Fruit Records in the Santa Cruz Mountains

The company’s unusual name tells a story of resilience and reinvention. During the COVID-19 pandemic, when live events came to a halt, Aaron found himself running a small farm in Bakersfield, California. There, he grew exotic fruits and uniquely colored vegetables for farmers markets. When the world began opening back up and he returned to his passion for audio engineering, the name Weird Fruit Records seemed like the perfect tribute to that transformative chapter in his life.

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