From Farming to Recording: How Aaron Roche Built Weird Fruit Records in the Santa Cruz Mountains
The company’s unusual name tells a story of resilience and reinvention. During the COVID-19 pandemic, when live events came to […]
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From Recovery to Mastery: How Gonzalo de la Cruz Transforms Wood into Art in Sparks
“I have an art background, so I figured I could do woodturning and art because I can replicate basically what
Level Up Your Music Brand: Inside Kathryn Holeton’s Role-Playing Approach to Artist Identity
In the heart of Knoxville, Tennessee, Kathryn Holeton is changing the way musicians think about branding. As a Brand Strategist and Graphic